Live Webinar
Stop the Bleeding: A 5-Step Plan to Move from Reactive to Proactive Maintenance
Wednesday, February 25th, 2026 at 2:00 PM EST
The cost of reactive maintenance can be up to four times higher than planned repairs. For local governments, this "reactive tax" drains budgets and shortens the lifespan of critical infrastructure. But how do you break the cycle when your team is already stretched thin?
In this webinar, our asset management experts will provide a clear, actionable roadmap to operational maturity. This 45-minute LIVE event promises to be an invaluable opportunity for you to learn the 5-step plan to move from reactive to proactive maintenance.
Register to Attend!
What You'll Learn
How to identify the "hidden costs" of your current maintenance strategy
The 5 essential steps to building a sustainable proactive maintenance culture.
Data-driven techniques to justify preventive maintenance budgets to Council.
Meet The Presenter
Alex Alcala
Sales Enablement Manager, PSD Citywide
Alex specializes in helping public sector organizations navigate the path from manual processes to data-driven decision-making. As a key advisor to municipalities and public sector organizations within the PSD Citywide team for the last 10 years, he has helped over 50 Canadian communities identify the right software and consulting frameworks to advance their asset management programs.
His 10-year career is built on a foundation of technical expertise, having previously served as a technical sales advisor for stormwater management and erosion control projects. This experience with physical infrastructure allows Alex to offer a unique perspective on how digital Asset Management tools can support municipal infrastructure challenges.